BRANDBOX
CONCEPT / DESIGN / CURATION / PROJECT MANAGEMENT / INSTALLATION
Developed and launched: BrandBox -- Macerich’s “retail as a service” (RAAS) program for Direct-to-Consumer destination retail brands. Placed 6 founding brands and drove awareness and traffic to the BrandBox retail experience by activating experiential programming concepts as interactive way-finding at it’s first location in Tysons Corner, Virginia. The concept’s success is set to expand to additional locations within 52 of the Macerich portfolio properties nationwide.
